Dembélé crossed Boston airport with an XXL Hermès Birkin hanging from his arm. 👜 He wasn’t an influencer heading to Fashion Week: he was a footballer arriving at the 2026 World Cup.
The images went viral within minutes because no one expected that level of glamour at a national team’s arrival. Hermès, Dior, and Chanel paraded down the jet bridge as if Les Bleus had reservations in the front row of the Paris showroom.
The team has a wardrobe deal with Nike x Jacquemus, but clearly the players decided that was only the starting point. 🇫🇷✨
The ‘tunnel walk’ phenomenon—arriving as if you were headed to a runway show—was born in the NBA, and now football has fully embraced it. And who better to lead that trend than the French? 🫨
