White powder on the back and a vest that looks like it’s from another dimension? What you see in the video is simpler than what your mind imagined. 🧊
During hydration breaks at the 2026 World Cup, James Rodríguez and other Colombia players used ice-filled cooling vests applied directly to the body to lower core temperature in minutes.
The “powder” that catches attention is nothing more than the residue left by the ice as it melts in the heat of the match. The science behind it is solid: lowering body temperature between plays allows the body to better withstand physical exertion in extreme heat and humidity.
The curious thing is that this technique is not new — professional cycling has used it for years to help riders during long competitions under the sun. What changed is that elite soccer has now fully adopted it. What did you think it was when you saw it for the first time? 👀
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