Will Ferrell, the same one from ‘Elf’ and ‘Anchorman,’ is now posing in ‘Atmosphere’ colored briefs for SKIMS, Kim Kardashian’s underwear brand. And no, it’s not a passing internet joke: it’s a real campaign, with photos by photographer Nadia Lee Cohen and a video narrated by Kim herself with ironic comments about the actor’s physique.
Everything has a purpose: Ferrell does not appear as himself, but as Lonnie ‘The Hawk’ Hawkins, a retired golfer and the star of his new series ‘The Hawk,’ which premieres on July 16 on Netflix alongside Molly Shannon, Jimmy Tatro, and Luke Wilson.
The mix of self-parody, physical comedy, and one of the most talked-about brands in the world made the campaign go viral within hours. 😂🩲
