The product was launched during Paris Fashion Week, where the Spanish brand was presenting its spring-summer 2023 collection on a bizarre catwalk covered in dirt and mud.
A while back, we told you about a controversial launch Balenciaga made: a trash bag-shaped handbag that was being sold on the market for more than $1,500.
Some considered it art, others a mockery of consumers, while Demna Gvasalia, Balenciaga’s director, simply enjoyed the moment, as he «loved a good fashion scandal», and couldn’t pass up the opportunity to create the world’s most expensive trash bag.
Twitter @lays
Not content with that, he now launched a new product that once again has him at the center of controversy, this time thanks to a wallet with a peculiar design, which is similar to a bag of Lay’s chips.
It all happened during Paris Fashion Week, where the Spanish brand was presenting its spring-summer 2023 collection on a strange catwalk covered in dirt and mud, which soiled the various garments, accessories, and shoes on display.
Twitter @enslav14
The expensive crisp bags walked the runway with four models, who showed their designs in different shades and «flavors«: classic, sea salt potato, lemon and flamin’ hot.
Although they look just like a packet of Lay’s potato chips, the material isn’t polypropylene, but something lighter, softer, and foldable, with a zip to «open» the bag. The price is also quite different, as these will cost around $2,000.
Twitter @lays
Gvasalia warned the audience beforehand that he refused to explain his new collection: «I’ve decided not to explain my collections and verbalize my design, but to express a state of mind. Fashion is a visual and all we need is for it to be seen through someone’s eyes. Fashion in its best-case scenario should not need a story to be told to someone. You either like it or not.”