Sydney Sweeney definitely knows marketing!
The Euphoria actress is back in the spotlight with her lingerie brand Syrn, turning California’s Stagecoach music festival into her advertising platform.
During DJ Diplo’s set at the traditional country music bar Honky Tonk, Sweeney appeared on stage carrying a bag full of her Syrn lingerie and began tossing pieces into the crowd.
“Let’s grab some of these items made for women and give them away to the ladies here,” Diplo said when Sweeney came on stage.
Since early 2026, Sweeney has been promoting her inclusive lingerie project, which features 44 different sizes. She has been at the center of controversy ever since, using bold marketing tactics. At one point, she hung her lingerie on the Hollywood sign, where she was accused of vandalism, and she continues to stay in the public eye by showing up in unconventional ways to promote the Syrn brand.
Everyone is wondering whether Sweeney plans every move as a marketing strategy, although many agree that the actress is controversial when it comes to promoting her lingerie brand.